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STUDIO CONCEPT / Brand identity · Art direction

Onda

Onda creative brand concept

A quieter kind of self-care.

An independent skincare concept exploring how a restrained visual identity can stand out in a crowded category. We paired tactile packaging with a soft blue palette and an unhurried photographic language.

The challenge

Create a distinctive skincare world without relying on loud claims or busy packaging.

Our approach

A simple wordmark, a modular packaging system and a consistent family of social-ready still lifes.

The outcome

A cohesive identity and adaptable creative system across packaging, digital and campaign assets.

This is an original studio concept, not a commissioned client project. No performance claims are made.

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