Make video for the feed, not the boardroom.

Earn the first seconds

Open with the reason someone should keep watching. A useful question, a product in action or a specific problem is often stronger than a long logo introduction.

Plan for silent viewing

Use readable captions and make the visual story clear without sound. Keep important details away from interface overlays.

Capture for multiple formats

Plan vertical footage from the start. Shoot alternate openings, short demonstrations and supporting details so one production can support several creative tests.